@utoRevenue Adds Voice Messaging to Its Lineup of CRM Programs for Auto Dealerships
BOSTON--(BUSINESS WIRE)--Dec. 28, 2004--

@utoVoice, A Fully Automated Voice Message Delivery System, Designed to Generate Profits for Dealerships

@utoRevenue(TM), the nation's leader in revenue generating, permission based email marketing for the automotive industry, announced today the release of @utoVoice, the newest component in @utoRevenue's products designed to increase dealer revenue and enhance dealerships' customer relationship management (CRM) programs.

@utoVoice is an automated voice message delivery system that complements @utoRevenue's flagship permission based email marketing tools. Using @utoVoice, dealerships can automatically follow up with each customer, either with a stand alone voice message or with voice messages that complement the dealership's email or direct mail campaigns.

According to John Miller, CEO of @utoRevenue, "A dealership, using @utoVoice's automation and customization capabilities, can increase CSI by contacting each customer after a sales or service call and, instead of spending dollars per call, spend just pennies a call."

Miller says @utoVoice allows two way communications with customers immediately after an encounter in sales or service. "This means any problem or issue the customers may have will be resolved right away, which results in an immediate CSI increase," adds Miller.

@utoVoice offers revenue generating opportunities also. By using the automated voice messaging system, dealers can remind customers of upcoming service needs and notify them of special deals in sales, service and/or parts and accessories.

As an example, Miller cited a Texas Honda dealer who used @utoVoice to place 454 calls to customers with a safety related recall. In less than two weeks, the dealership generated almost $8,000 in warranty labor sales and parts when 54 of the customers came into the dealership to complete the outstanding warranty campaign. Of those, many used @utoVoice's Instant Connect feature to connect instantly to the dealership to make reservations. "The dealership invested $132.00 to make the calls and received over $8,000 in revenue in less than 14 days. That's a 6000% ROI," emphasizes Miller.

Another benefit of @utoVoice is that it revives customers previously labeled as inactive by direct mail companies. "@utoVoice can be used to generate revenue or simply increase CSI," says Miller.

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As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history's great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts with him or her.

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Customer relationship management has become one of the top priorities for organizations of all sizes. It is a business strategy, which places customers as the central focus of the organization. This toolkit starts at the beginning, with defining the needs for CRM. It helps you to manage business/CRM alignment,  provide an introduction to the components of CRM and describe how organizations are successfully implementing CRM strategies to improve revenue, decrease costs while increasing customer satisfaction and loyalty. Key issues include:

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SAMPLE CRM IMPLEMENTATION PLANS and ROADMAP

Your blueprints for managing the CRM initiative.

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SERVICE DESCRIPTIONS

Facing economic uncertainty and retrenchment in technology adoption aspirations, executives must ensure the success of product selections. This document outlines the significant issues that can impact such initiatives. This is a complete template for establishing service descriptions. The descriptions of the scope and boundaries of the services the supplier is expected to deliver.

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SERVICE LEVELS (SLAs)


As part of your CRM initiative, you may be licensing new software. The standard software license agreement is written to protect the software vendor, not your enterprise. It is important that you use the same due diligence in negotiation of such software license agreements as you did in determining the software package you want to license. This document focuses on the negotiation of the license agreement and best practices to ensure you have a license agreement you can live with for the life of the software. Key issues include:

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Descriptions of the service levels at which the supplier is expected to perform. Each clause can be accepted 'as is' or edited to reflect a specific need.

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METRICS


More often than not, well meaning executives create CRM strategies based on the insights and opinions of a few "key" individuals. Representing the "brightest and the best", these individuals participate in a dozen or so interviews, expounding their "CRM" issues, insights and observations to a team of stenographer consultants. Well meaning yes, effective and objective, not always. By design, these sessions often lead to generic strategies that address widely held perceptions.
This is a comprehensive checklist / questionnaire to audit and review the needed agreements. It outlines the measurements and intervals by which the supplier's performance will be monitored.

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CONTRACT


A balanced document with standard terms and conditions, which is also flexible enough to withstand the inevitable changes that will occur in technology and in the buyer's marketplace during the length of a contract.

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TRANSITION PLAN


The plan for moving the buyer's work to the supplier's environment in a timely and efficient manner.

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GOVERNANCE PLAN


Often organizations take on projects to improve their customer service solutions. Most of these projects have been done before by someone else, yet the lessons learned in those projects are not easy to come by. In document we bring together the experience of practitioners who have implemented new or improved customer service solutions, ready for you to share its valuable lessons and best practices. Key issues include:

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The plan by which the ongoing relationship will be managed and problems will be resolved.

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Limited time only:

The CRM toolkit now includes the following 20 Documents for Service Level Management of CRM systems on top of the 10 documents described above- to enable you to fully embed CRM in your organization:

 

Service Level Management Review Document

This document provides a guideline for reviewing your organisations current maturity level in this process area. It will also highlight areas that are open for improvement, and the format allows for multiple person involvement.

Excel Spreadsheet

Service Level Implementation Plan / Project Plan

This documents provides a skeleton outline for planing and project managing the process implementation.

9-Pages

Service Level Management Policies and Guidelines Document

It is important to set Policies and Guidelines for any CRM process implementation initiative. This document provides the background activities that must be considered when starting this work; this is setting Policy and Guidelines that set the direction for the project.

4-Pages

Business and IT Service Mapping

The first key task during a SLM implementation is to map the current Business Process to the provision of IT Services. This document provides you with a guideline on how to do this and a template to capture the information.

16-Pages

Communication Plan

To be successful with a process implementation it is important to have a communication plan in place. This document provides an approach and a selection of information to share as part of your  communication campaign.

8-Pages

Service Level Management Objectives and Goals

This document includes a series of objectives and goals for the SLM process along with a skeleton map of the process itself. It also includes a process for instigating and running a Service Improvement Programme.

6-Pages

SLM Process Manager Document

This document outlines the role, responsibility and tasks of the SLM Process Manager. It also includes a brief outline of the necessary skills needed by a SLM Process Manager.

4-Pages

Customer Based SLA

This document is a template for Service Level Agreements at a Customer Level.

8-Pages

Service Based SLA

This document is a template for Service Level Agreements at a Service Level.

8-Pages

Multi-Level Based SLA

This document is a template for Service Level Agreements at a Corporate Level.

8-Pages

Underpinning Contracts

This template provides a structure for agreeing and creating Underpinning Contracts with External Service Providers.

5-Pages

Operational Level Agreements

This template provides a structure for agreeing and creating agreements on services provided by internal departments within the Organisation.

5-Pages

Service Catalogue

The Service Catalogue is a list of Services that the IT Department can or does deliver to its Customers. The following documents form part of the Service Catalogue.

11-Pages

Functional Specifications

Template for the functional specification of the services being provided by the IT department. This would be written in Business English.

10-Pages

Technical Specifications

Template for the technical specifications of the services provided by the IT department. This would be written in Technical English.

9-Pages

Price List

Template or Appendix that can be used to show a break down of the price for the service.

4-Pages

Service Level Requirements

A template and list of questions for gathering the Customers requirements regarding desired services.

8-Pages

Reports and KPI targets and additional metrics

A list of key reports and Key Performance Indicators for the Service Level Management process, plus additional metrics that may need to be considered.

5-Pages

SLM PowerPoint Presentation

During the implementation it is considered best practice to involve all necessary parties. To get significant buy-in across the organisation a number of road shows may need to be conducted. This PowerPoint presentation provides you with 1 hour of slides detailing what Service Level Management is and the benefits to the Organisation and IT Staff alike.

66 slides

Business Justification Document

This template is a business case document that will help you structure a successful document that can be presented to senior management and board members justifying the need for Service Level Management in your organisation.

6-Pages

    
 

 

We are pleased to be able to offer all these elements as part of the highly acclaimed CRM Toolkit.

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